The Growth of Digital Marketing Career In India
In the internet world where there are more than 3.6 billion internet users and; in India itself, you may come across more than 465 million internet users. With increased internet usage over the last few years, the digital landscape in India has witnessed a paradigm shift. About 87 percent brands leverage digital and 38 percent of them allocate a whopping 1/3rd of their budget to digital marketing.
What is Digital Marketing?
Digital Marketing is the online form of marketing that helps marketers and businessmen to promote and advertise products and services with the help the Internet and digital devices. It is a set of marketing online tools and strategies. Digital Marketing is a universal skill hacks growth for the company and businesses.
Why is Digital Marketing a promising choice for your career?
- Choose what sector interests you:
Digital marketing is a huge industry and there is a lot going on under the umbrella. You can master a multitude of roles in digital marketing for a wide variety of roles and skills as per your interest in the internet. You can become content or email marketer, social media or mobile marketer, e-commerce executive, inbound marketer, an SEO or PPC executive or you can be an online PR expert.
- Lucrative job opportunities
The demand for a skilled digital marketer is getting on nerves and not only in India itself, worldwide. There are more than 3.9 billion internet users all over the world and very less professional digital marketers to cover them which makes it exceedingly rare to find that there aren’t any job opportunities in the area. The multinational companies are always hiring on the urge and are in need for more skilled marketers. So you will find the job opportunities everywhere. Also, when supply is less while demand is more, it goes without saying that a good digital marketer will get big bucks. Plus, the higher you go up the ladder, so does your pay scale.
- You’ll be in high demand
No matter what field of business you are in; whether its hospitality, production, media etc, marketing is going to be the true winner. Also, businesses are crying out to tune themselves into digital just because people are more reluctantly depended on the internet for their chores. Though the availability of skilled digital marketers is less in the market as compared to the need. During the decade, the awareness regarding Digital Marketing is rising so as the demand for skilled Digital Marketers. The skills gap that we’re currently seeing shows a total of 180,000 jobs that with the same pace will be available in 2020, but with not enough professionals to fill each of these jobs.
Digital Marketing is not just limited to companies, even political leaders are greatly relying on digital marketing to grow their influence. You must have seen Narendra Modi or Donald Trump’s sensational campaigns all over online platforms which are the unseen hand of digital marketing only. Companies need good digital marketers who can conduct high-quality campaigns to help build brands from scratch. Remember, it’s this scarcity that has created great demand.
- Get More Paid:
Basically, it’s the simple law of supply and demand. Since the demand is so high for your digital marketable services and the supply is so low, the pay will only lead to go up and perhaps even skyrocket. With this to count on, you’ll be able to negotiate your salary with any prospective employer and grab highly paid jobs. This bar is set to high for the next five years. It’s not only the managerial positions that are going through an increase in salary amount. Even entry-level positions are seeing a sizeable increase in salary.
- Raise yourself to be an Entrepreneur
Your experience in digital marketing, will not only get you better job opportunities but will be immensely helpful if you are planning to become an entrepreneur in the coming years. You will have a better understanding of customers’ needs better, evaluate the market fitness of products and assess demand in the market than others who are new to this. You will also be sensitive to the changing needs of your customers and their perceptions as per the latest trends.
What are the career options in digital marketing?
Digital marketing does not restrict you to one specific job profile or one specific industry. Digital marketing is now used widely in several industries. Making a choice depends on the professional who has to set up his career in digital marketing. New online jobs are declared regularly for different organizations and enterprises. This gives an added benefit of being choosy about the kinds of work. Here I have listed a few digital marketing profiles to give you’re an overview of the same.
- Digital Marketing Executive/Manager
- Content Marketing Executive/Manager
- Content Writers
- Inbound Marketing Executive/Manager
- Social Media Marketing Experts/Specialists
- Search Engine Marketers
- SEO Executives
- PPC Specialist
- Conversion Rate Optimizer
- Affiliate Marketer
- Campaign Expert
- Email Marketing Expert/Manager