Why to choose digital marketing as a career in 2019?
In the year 2016, there were 2.34 billion people involved in various digital media marketing networks like Google, Facebook, Twitter, and others. The amount is expected to extend into 2.95 billion within 4 years.
Since the digital media platforms keep changing, there’s a constant demand for the skill set up for people who are already in this digital media industry.
Selecting Digital Media Marketing as a career is the best decision to survive in this 21st decade. Here’s more reasons why:
- Providing You With Up To Date Industry Knowledge:
A lot of the digital marketing courses that are available, such as the one at N.L. Dalmia, are taught by key figures within the digital marketing industry (including Google) – and, due to the fast-paced nature of the digital industry, they’re constantly being updated to ensure they’re up to date and relevant.
This means that you’ll not only be given a broad overview of the digital marketing industry and how key elements such as branding, social media, analytics, SEO and mobile contribute to the overall customer journey, you’ll also have the most up to date knowledge – all of which is bound to improve your skill set, impress your existing/potential employer and may just help to bag you that new job or promotion.
- Improving Your Networking Potential – Now & In The Future:
When you sign up for a digital marketing course, in addition to the lecturers and guest speakers who you can network with during the course and beyond, you also get to meet lots of other professionals who are currently working in the marketing industry or are looking to break into the digital marketing sector. Obviously, throughout the duration of such a course, you’ll get to chat to these guys about your experiences and learn from theirs during your group activity work – but at the end, you’ll also end up with a whole new network of professionals who can act as a bit of a support network throughout your career.
Thanks to established LinkedIn groups for course graduates, you can ask other graduates for their advice on any campaigns and processes that you’re working on/with and you can even get the lowdown on any new digital marketing jobs that might crop up at their companies, giving you access to the sneaky but oh so valuable world of hidden digital marketing jobs. This means some courses can continue to pay off and help you out years after you complete them!
- Providing A Collaborative Learning Environment:
The N.L. Dalmia MBA in Marketing offers a collaborative, interactive learning environment – and unlike some other academic courses, on this course you actually learn by working on real campaign briefs, giving things a go, taking a risk and learning from your mistakes – something which you can’t always do in the real digital industry. This means that when you graduate, you’ll have some great experience to draw on which you can then utilise throughout the rest of your career – essentially giving you the upper hand over other employees or candidates who haven’t got the same experience to draw on.
What’s more, these collaborative environments can also give you the opportunity to ask key questions about digital marketing best practice and how to apply key principles to a particular campaign from an established figure within the industry – again, something which you’d probably never get the chance to do in the real world.
- Showing Your Commitment To The Industry:
When it comes to the ultra-competitive digital marketing industry, there are always lots of talented candidates going for the same roles – so employers normally look for candidates who can show that they’re truly committed to the industry and completing a course outside of standard working hours can be a great example of this. With a course like ours, you generally have to put around eight hours of work in a week over six months (including one live class per week) – and you end up with a great qualification which you can stick on your CV for life – and which employers are actively looking out for.
Think you can’t afford a digital marketing course? Most are pretty reasonably priced and some can even be part-funded by your employer. The best bit? Some even offer scholarships for the best, most talented candidates.
- Helping To Shape Your Career:
The majority of the digital marketing courses that are available provide a pretty complete strategic overview of the whole digital industry – and touch on key issues such as content marketing, social media, branding, email marketing, display, mobile, PPC, SEO, analytics, business regulations and strategy. As we mentioned earlier, this means you’ll walk away from them with a broad knowledge – but it also means you could walk away with a whole new career focus which you’d never have discovered if you hadn’t taken the course. For example, you could discover you actually really love the data and analytics side of marketing and decide to take a further Google analytics course and move into this sector – something you’d never normally have considered but which could lead you to a really successful career.